This is the first step in growing your list of life-long customers who will ultimately bring new meaning to your product, fulfillment to your job, and hopefully, become advocates of your business. We’ve all heard the phrase “the customer is always right,” and whether you live by it or not, there’s no denying that customers, at the very least, are super important for the success of your business.Īnd the secret to happy customers? Maintaining healthy relationships with everyone who supports your product.